An Analysis of Cultural Components of Modern Advertisements in Pakistan, Custom of Ads and Influence on Public
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cultural component, advertisement, social competitiveness, social trends


This paper seeks to understand and analytically examine the incorporation of cultural components in advertisements. It also intends to set grounds for investigating phenomenon of gradual metamorphosis of societal values. Additionally, it talks about   whether incursion of modern advertisements are fostering competitive environment in Pakistani culture. It further discusses that to what extent advertisements influence psyche of common man. Lastly, it sheds light on the deviance of present advertisements content from religious principles. A brief summary of the analysis in the paper is presented along with the suggestions and contributions. Paper aims to confer positive outcomes in the field of research.

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