The Relationships between Socio-Cultural Attitudes towards Appearance Inherent in Media and Preoccupation with Body Shape among University Students
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eating disorder, self-image, media, perceived pressure, social influence


Current study was an attempt to explore the underlying dynamics of eating disorders by measuring the relationships between an individual’s preoccupation with body shape and attitudes towards socio-cultural ideals. It was hypothesized that socio-cultural dimensions of information, perceived pressure, general internalization and the internalization of athletic body would be associated with higher concern over one’s body shape. A sample of 280 students (140 male, 140 female) was assessed using the Social Cultural Attitude Towards Appearance Questionnaire (SATAQ-3, Thompson, van den Berg, Roehrig, Guarda, & Heinberg, 2004), and Body Scale Questionnaire (BSQ, Cooper, Taylor, Cooper, & Fairburn, 1986). Statistical analysis reveals significant associations between socio-cultural dimensions of information, perceived pressure and general internalization. However, no significant relationship was found regarding the internalization of athletic body shape. These findings suggest that the socio-cultural attitudes towards appearance are associated with preoccupation with body shape.

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